A project from the 2nd semester

Information architecture (IA) primarily refers to the process of designing the structure of an information offering. It organizes and structures the contents of a future website, for example, in order to achieve a target group-oriented, user-friendly design of the information offer.

In this case, the website of the Danish watch manufacturer SKAGEN, which I selected, already existed. For me it was now a matter of viewing and analyzing the entire range of information on the website and to bring it into a meaningful, creative order.

Software: Illustrator, Photoshop